Color is identified to be the communication & activation platform to build Dulux as No.1 decorative brand in following 5 years. Color inspiration will become of the key brand attributes to monitor the brand building performance.
However, we are lack of internal color expertise who can provide professional color usage and color mix suggestion in the all the color communication, and design and deliver all the professional color training internally and externally. It’s critical to have in-house expertise to deliver the business requirement.
KEY ACCOUNTABILITIES
· Work with global aesthetic center to adapt global trend (Color Future) into
· Develop color scheme & related color tools to simplify consumer (HMFS) color choice process & encourage color usage.
· Develop color PR program such as magazine editorials, TV program cooperation etc.
· Lead the Dulux designer club program. Organize the program, lead the program activity especially in training, certify designer in color aspects
· Lead the trail of on-line color consultant service.
· Help to improve the color capability internally and externally incl. develop the training module for designer, assist store level color SOP development, internal color training etc.
· Provide professional color support for the whole marketing team in terms of color mix recommendation.
SKILLS, KNOWLEDGE AND EXPERIENCE
- Color designing expertise and passion in the color trend/design
- Strong communication skills both in Chinese and English
- Strong ownership and result driven
- Bachelor degree with art or design related majority
- Minimum 3 year experiences in design or color category.
- Excellent English in both oral & written.